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Who coined the brand name rolex?

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Calljey

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16y ago
Updated: 8/17/2019

Hans Wilsdorf in 1908

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16y ago

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Where does the name rolex come from?

The name "Rolex" is believed to have been coined by the brand's founder, Hans Wilsdorf, in 1908. Wilsdorf wanted a name that was easy to pronounce in any language and would look good on a watch dial. The origin of the name is often associated with the French phrase "horlogerie exquise," which means "exquisite watchmaking," but there is no definitive evidence confirming this connection. Ultimately, "Rolex" was chosen for its catchy, memorable quality.


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