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A comprehensive emergency management program or business continuity plan should include a sound crisis communications component.

Accordingly, a spokesperson (and an alternate and his/her alternate) should be identified ... Also, you may want more than one spokesperson identified in your plans depending on the scope and nature of the emergency/incident/disruption.

Also, in the Incident Management System (IMS) doctrine, the Public Information Officer coordinates all aspects of communications with audiences/public, including media relations.

Where it gets interesting, is that in the era of social media, the IMS requirement that communications be approved by the incident manager/command could prove disastrous in that it could slow down the process of delivering emergency information to the public and stakeholders.

With social media, the public expects immediate and accurate information. If you have to wait for approval from command for the most basic of messages, the you will fail ... the key ? have a crisis communications plan in place with pre-approved key messages BEFORE an incident occurs ... and a plan to make it all work.

Hope this helps ...

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