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This phrase has been attributed to a director's cadence on a film set, because of the sequence required to capture the work of the actors on film. It has been attributed to D W Griffith.

From the Black and Blue -- on set -- blog, this is more practically what happens today on a film set:

"1st assistant director (AD): Roll sound!

"Boom Operator/Sound Mixer: Sound speed!

"1st A.D.: Roll camera!

"1st Assistant Camera (AC): Camera speed, hit it.

"2nd AC: [Calls out scene designation]. Marker!

"**Slate gets clapped, 2nd AC scurries away**

"Camera Operator: Set.

"Director: Action!"

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Q: Who popularized the phrase Lights Camera Action?
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