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That used to be an recruitment slogan for the US Navy.

It was given to the Navy by Ken Mackay in boot camp toward the end of training during an interview. It was his answer to the question: "Why did you join the Navy?" He got high test scores and a commendation while in boot camp and the Navy was interested in his answer.

The year was 1961.

Until that time recruits were advised that the service was a good place to get experience so they could get a job.

The "Voice" of that campaign was Harry Chase... his first gig in NYC.

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Owen Leannon

Lvl 10
3y ago

What else can I help you with?