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The first director of CBS news (radio at the time), Paul White, is credited with "Tell 'em what you're going to tell 'em. Tell 'em. Tell 'em what you told 'em." It is often referred to as the White formula for writing radio news.

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โˆ™ 2010-11-09 16:40:01
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Q: Who said Tell em what you're going to tell them tell em tell em what you told em?
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