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As a SaaS founder, you’ve put effort into creating and promoting engaging content, but understanding your user experience (UX) is crucial. Measuring UX helps you see what’s effective and what needs improvement, allowing you to refine your digital marketing strategy.

UX metrics gauge user interaction with your products, including intuitive design, brand recognition, ease of use, and loyalty. These metrics fall into two categories:

Behavioral: User actions with the product.

Attitudinal: User feelings about the product or brand.

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SDB Agency

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1y ago

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