As this is one of the primary function of marketing that's why it requires more cost.
1.Cyper marketing is very costly procedure
It is costly but we can create the brand image in the mind of consumer through test marketing
Pros: 1. Direct contact with target customer 2. Higher retention value 3. Specific needs of the customer can be satisfied 4. Long-term relation 5. Attention of customer is ensured 6. Helpful in identifying needs of consumers Cons: 1. Costly 2. Narrow reach
One of the problems of conducting marketing research, is that it is a very costly exercise. The other problem is the logistics especially in an area where there is no infrastructure.
The advantage of scientific management is that it is effective and efficient. The disadvantage is that it is costly to train the personnel and install some systems.
because they have to match the customer demands. The Customer pushes the companies to be more competitive
1. identifying the customer 2. designing timeshare according to the customer requirements Well, to make a certain brand stand out from the rest, you must also identify ways to beat your competitors. Effective advertising usually is costly. So, cost must also be considered. With regards to the ways of marketing, it is not much of a problem. There are numerous ways nowadays that are effective. The problem is these ways mostly involve a significant cost. Thus, you should evaluate if it is just to pursue such strategy and how it will benefit your company.
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All businesses want to understand their target market, or customer, and identify problems in reaching their target market. The target market can be other businesses, or it can be consumers. The best way to do that is to carry out marketing research. This is done in a variety of ways and can be very expensive, but it does help management avoid costly strategic decisions and satisfy its customers. Marketing research is a statistical science. As such, its purpose is for a service or product provider to gather, organize, and analyze information about their customers in order to determine the best way to reach and satisfy them. A large company may hire a marketing research firm to create a survey to be completed by current customers, for example. The information gleaned from the survey is applied to the advertising and marketing efforts of the firm, or the marketing mix. The intention is to know how to reach their customer in the most effective and efficient ways possible. Marketing research can reveal the attitudes, ideas, and behaviors of a company's customers. It is in the understanding of these that a company can determine the most effective ways to reach their customers. It can reveal which combination of marketing is the most effective for the product or service provider while also identifying problems and opportunities. A marketing research project is systematic, well planned, and objective. It must yield accurate results that reflect the current state of the market. After a marketing research project is completed, a company will use this data to avoid costly decisions and find solutions to problems. This data will guide management to make tactical and strategic decisions that will ultimately satisfy their target market's needs. Marketing research is also an important element of a business plan. It must convince investors that the business idea is strong and will be worth investing in. It will also reveal any weaknesses, opportunities, and threats the potential business may face. Marketing research is a very effective way of identifying problems for any business, and without it, businesses would not be able to solve those problems. As such, it holds a high value and is effective for small businesses and large corporations alike.
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A strategic management review forces careful analysis to be made. However, the process has to be done regularly to avoid costly mistakes for a company.
The main problem with marketing and advertising is the lack of new ideas to relay your message to your intended target. The majority of in-house marketing professionals and marketing companies will suggest Direct Mail (postcard style mailers) as the first step in initiating a marketing plan. Direct Mail is ineffective, very costly, and produces less than a 1% response rate on average.