Public companies are required to file a 10-K on an annual basis with the Securities and Exchange Commission. The 10-K is scrutinized by investors and analysts since it contains a wealth of information about a company's business and financial results that are essential in understanding the company. Two mandatory sections of the 10-K that are of great interest to shareholders are captioned as "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations." These two sections discuss in detail management's assessment of risks that a company faces as well as detailed information about a company's future prospects and financial and operating results for the past year.
Other important sections of the 10-K include disclosure of litigation involving the company, selected financial data, disclosure of any disagreements with the company's auditors, executive compensation, and the financial statements and supplementary data.
A company is required by regulators to send shareholders an annual report each year which usually contains less information that a 10-K report. Some companies send shareholders both an annual report and the 10-K while others chose to send only the 10-K to both shareholders and the SEC to simplify reporting requirements.
The Securities and Exchange Commission makes all 10-K reports available to the public on its EDGAR website.
First of all, I think a potential investor should want to do their own analysis rather than rely on someone else. The 10-K's are prepared according to requirements set by the Securities Exchange Commission. Therefore, the data is presented in a somewhat uniform format between companies.
That does not assure that the reader is always guaranteed not to get frustrated with the company. I personally often read 10-K's that either do not give me the information I want or that I feel the company is presenting information in a less than transparent fashion.
On the other hand, there are some other companies that seem to do everything possible to present information to the reader as transparently as possible. I read earnings reports, industry reports, and other information as well as the 10-K's.
A company's annual report is the single most important way for it to convey itself. Typically, a company will file both an annual report and 10-K report to the SEC.
APEX - To demonstrate an understanding of what the company needs
so you don't void the warranty
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To ensure a deeper understanding of a message
you are fake
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so that you can understand their movement and why they are moving and the causer
So that the other person gets a clear understanding of what you want to say and what you mean !