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Depends what you mean by 'more real'? Primary data will be conducted for the exact means of your study so is likely to have a greater degree of validity than any secondary data you might use. Chances are it will also be more up to date too. Data gathered years previously is less likely to provide reliable answers to the questions you data needs to answer

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15y ago
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11y ago

Secondary research looks into the target audience and issue. This may include desk research and stakeholder consultation.

Primary research is carried out directly with the target audience. For example:

  • Face-to-face or telephone interviews
  • Online or emailed questionnaires
  • Vox pops or 'clip-board' research
  • Focus groups
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11y ago

Primary sources are not more reliable than secondary sources. For example, eye witness accounts are filtered through the witness's perceptions.

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Q: Why are primary sources more realiable then secondairy sources?
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