Because the manufacturers of products think that the public will see the celebrity with the product and think "Oh, if _I_ use that product I can be like the celebrity".
and the sad thing is.....
They're right, the pubic does think like that!
The pubic is a mass of gullible idiots which will believe anything!
Jingles or slogans Celebrity endorsements
Jingles or slogans Celebrity endorsements
Anytime a celebrity or popular athlete is in some sort of advertisement, the company advertising usually pays the "celebrity" to be in their advertisement. So the answer to your question is most likely yes.
Star Power advertising is when the company uses a famous celebrity to sell their productie. Jennifer Hudson for weight watchers, Justin Bieber for proactuve etc.
A celebrity endorsement is just when a celebrity says that some product really works - they're advertising for that product.Watch any commercial with a celebrity in it and you'll see a good example!
A professional athlete appears in a commercial in which she sings a short song that is associated with the company for which she is advertising. The advertising techniques are being used in this commercial are Slogans and Jingles and celebrity endorsement.
Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company must decide on such items as frequency, media impact, media timing, and reach.
testimonial
testimonial
I am sure that there are a lot of gullible women out there that are sucked in by the storeys excitement and fashions that are exhibited in these magazines. That is why advertising in them costs so much.
Star Power advertising is when the company uses a famous celebrity to sell their productie. Jennifer Hudson for weight watchers, Justin Bieber for proactuve etc.
Leo Pearlstein has written: 'Celebrity Stew' -- subject(s): Advertising, Celebrities, Food, History, Motion picture actors and actresses, Television advertising 'Mrs. Cubbison's best stuffing cookbook' -- subject(s): Stuffing (Cookery), Stuffing (Cooking)