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Jim Jones was very good at manipulating people. He would find people with very low self confidence, and make them feel that he was important to them. Another word for this is charisma. A brief answer (and that IS what we do at WikiAnswers) cannot explain the control he exerted over people. Part was sexual in nature, part of it personality, part religious beliefs. This is complex, and you would need to read more on him.

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10y ago
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Q: Why did Jim Jones have a cult?
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