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They havnt, yesterday i bought the ultima II glowtion brightening moisturiser. >>>>>> : They are making the other Skin Care products, but every place I have looked for Ultima II MAKEUP IN AURORA BEIGE they are out of it and some have told me that Revlon is discontimuing the makeup - the only colors have found on line are tuscan beige (too dark) and Manila (I have no idea what color that is?) but none ave aurora beige - all the sites say "unavailable."

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15y ago
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13y ago

Apparently because it was a good product (I know sarcasm isn't all that helpful). But seriously, every time I find a Revlon product I like, they discontinue it. It's become so standard that whenever I try one of their products and really like it it disappears on me that I will no longer buy their products -- I don't need the disappointment down the line. New super-whammy Revlon blah de blah?... I don't care, if I try it and like it, they'll just pull it anyway.... so there's no point in even trying their products as far as I'm concerned.

They pulled the Glowtion foundation (which was IMO pretty darned perfect), then they pulled the lipglide lip gloss (actually fixed my peeling lips).... 2 of the best things they've made and I'm done ..... I'm tired of searching for alternatives to products I liked because the companies couldn't be bothered to promote a great product so that it would sell.

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12y ago

Ultima II was unfortunately discontinued in North America. I'd give anything for my CHR night cream, but the whole line isn't in production anymore.

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Q: Why did revlon discontinue the ultima II wonderwear foundation?
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Related questions

Does revlon still make ultima ii foundation?

No, not in North America anyway. Ultima II is discontinued here.


Where can you find ultima II wonderwear make up foundation in Tan or almond?

you can't buy it anywhere. several months ago i went everywhere online and in stores to find every last bottle. i spent almost $1000 and now i have an entire section in my fridge filled with almond ultima wonderwear makeup.


Who makes ultima II cosmetics?

Revlon makes it...


Where can you find ultima11 wonderwear beige makeup?

The annals of history. Ultima II was discontinued many years ago everywhere except Asia, where a few of the lines they sold are still popular. Wonderwear, however, isn't one of them. You can probably find some of this on eBay but it'll be really old, and foundation does not improve with age. I recommend getting color-matched to either Elizabeth Arden, Lancome or Estee Lauder; those are the three brands that are most similar to Ultima II.


Why did revlon stop making Ultima II Maroc Perfume?

Ultima II was discontinued in North America in 2001.


What product is comparable to ultima ii wonderwear foundation in buff?

I also have been a big fan of the Ultima II Wonderwear makeup and fortunately when I saw it disappearing off the online sites, I did some bulk purchasing and have a few bottles in my stock. I do agree it is the best for natural appearance with good coverage and super staying power. I've tried a bunch of other foundations at very high prices and the staying power doesn't hold a candle to the Ultima II. I have yet to try it due to my little stock pile, but others that can't find the Ultima, have recommended the Estee Lauder Doublewear which they review as being the closest to the Ultima. The comparable shade in the EL would be Ecru. Good luck.


Has revlon stopped making Ultima II Glowtion Skin Brightening Moisturizer?

Yes, in North America at least. Ultima II is discontinued here.


Why has Revlon stopped making Ultima ll longwearing makeup in Tan 8 neutral No one has it anymore?

Ultima II was discontinued in North America in 2001.


What does revlon own?

Revlon owns Revlon and Almay makeup, Ultima II skincare, Mitchum deodorants, Charlie perfumes, Revlon hair color and various products (irons, dryers, brushes, etc.) in the U.S. and Modi Revlon in India.


Does Revlon have too many brands?

No, Revlon only owns 6 brands: Revlon, Almay, Mitchum, and Sinful Colors in the U.S. and Ultima II and Gatineau in international markets. Compare to larger conglomerates in the industry like Estee Lauder Companies or L'Oreal SA and you'll see that Revlon is actually a small company.


How do you Contact Manufacturer of Ultima II?

Ultima II was made by Revlon. A long time ago, Revlon was still owned by Charles Revson, who founded the company. He wanted a makeup to sell in drugstores, which was Revlon, and one to sell in department stores, which was Ultima II. In the 1980s, Revlon was purchased by a corporate raider named Ron Perelman. When a company is purchased in a "leveraged buyout," companies do whatever they can to make money to pay off the huge loans they took out to buy the place. Perelman decided to quit selling makeup in department stores (cosmetics counters are very expensive to operate, which is one of the reasons department store makeup is so expensive) and put Ultima II in drugstores. They ran into a second problem: drugstores only have so much room for makeup. Drugstores rent out their shelf space, and by the time Perelman decided to bring Ultima II into drugstores the shelves were already taken. So...take space away from the Revlon brand to fit in this new one, or just get rid of Ultima II? They chose the second path. Ultima II is still available in China, where it is popular--so if you see it at an online store, it's coming from there.


What are revlon high end products?

Try the Revlon "Luxurious Color" line of eye shadows and liners, the Lash Fantasy mascara, ColorBurst lipstick, and the Eterna 27 moisturizer. All are comparable to department store brands. Or, if you live in an area that sells Ultima II makeup, that is Revlon's department store brand if you'd like to try it.