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Why did the exclusive iPhone partnership between ATandT Cellular and Apple end?
Wiki User
∙ 11y ago
When the iPhone first launched it was unsure if it would be a success, so AT&T agreed to finance the project in exchange for a contact. Once the contract ended the popularity of the iPhone indicated that there was more profit to be gained through a nonexclusive deal.
Wiki User
∙ 11y ago
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