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1.) They have a reputation as a premium brand, some may say a status symbol, so they are more expensive because they can be.
2.) Mercedes has always been a very engineering driven manufacturing often 3 or 4 years ahead of the more mainstream manufacturers to introduce new technology. Thus they higher unit costs in R&D
3.) MB's are built in less effecient plants in locations with higher costs of labor than some manufacturers
4.) They use premium parts. Look at the qualities of Mercedes interior plastics, the double pained glass, etc. All of this costs more. Trust me, I have one. & They are worth it
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∙ 11y ago
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