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New Zealanders love Jaffas because quite simply they are deliciously sweet. They were, for the most part, only sold at movie theatres, so eating jaffas and going to the flicks became synonymous. Cadbury's have an annual 'Great Jaffas Race' down the world's steepest street in Dunedin. This event is to raise money for charity but also to celebrate kiwis favourite lolly.

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14y ago

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