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You are required by law, for tax purposes, to maintain records of transactions for a certain period of time. But more importantly, maintaining customer records will help you provide better service to your customers. I buy supplies from a company who knows who is on the phone via caller ID (because they kept a record of my phone number). By the time they answer the call, my records are on a computer screen in front of the person answering the call. They know my order history, my shipping address, my credit card number, etc. I say "I'd like to order some boxes". They ask if I want the same size as last time, is my shipping and credit card information the same...I say yes, they say "Your order will ship today". They make the process quick and easy for me because they keep (and use) detailed customer records. Also, you can market directly to your customers if you maintain their records. You can mail them a catalog or send them an email. You could even target a sales promotion at just a portion of your customers based on their buying habits. It usually costs hundreds of dollars in advertising to attract a customer for the first time. After that, you can communicate with them for pennies if you keep customer records.

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Q: Why do businesses keep customer records?
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What does customer records mean?

Customer records are records an organisation keeps about the customer like phone messages, emails and evaluation forms etc.


What customer records should be kept and how customer records are maintained?

What customer record do you need to keep? Records of all customer feedback good and bad. These records will provide information about customer satisfaction with products and with product bundles. They are then applicable for performance management and measurement and should be linked to performance appraisals as well as being used as a base for continuous improvement. Sales detail should be recorded so that you can forecast and anticipate future sales. Complaints problems and issues should be recorded - types of problem or complaints and fequency of reporting. Measures taken to resolve these issues also be recorded.


Why do e-commerce businesses strive to keep potential customers on their sites as long as possible?

Because they are stupid. What they should be doing in creating the most positive possible customer experience.


Meaning of customer preference?

Customer preference is when a customer likes one thing more than another. Many businesses do studies on customer preference and arrange their store accordingly.


What do private businesses deal with customer interface?

Private businesses deal with customer interface in a variety of ways. This includes creating a website for customers to visit providing customer service through phone email and other online resources creating customer loyalty programs offering discounts and promotions and providing customer feedback surveys. Companies must also ensure they are providing timely and accurate customer service as well as following up with customers to ensure their satisfaction. Creating a website for customers to visit Providing customer service through phone email and other online resources Creating customer loyalty programs Offering discounts and promotions Providing customer feedback surveys Ensuring timely and accurate customer service Following up with customers to ensure their satisfactionBy following these customer interface guidelines private businesses can ensure that their customers are satisfied and that their businesses are running smoothly and efficiently.

Related questions

What are 5 examples of records that businesses keep?

Communication data, tax records, employment records, product records, transaction history


Why do businesses need to keep financial records?

It is required by the FASB and the government. It is your legal obligation.


Do small businesses legally have to verify employment?

Yes they do in order for the government to keep tax records and such


How long are businesses allowed to keep email records for?

I would think they are allowed to keep them for as long as they wanted to. Whether they are required to keep them or, not is another issue, that I do not have the answer for.


Should a company keep all records of redundany documentation?

There are records retention laws and regulations in every state covering businesses and corporations. If the records actually were 'redundant" why would they keep more than one set anyway.


What does customer records mean?

Customer records are records an organisation keeps about the customer like phone messages, emails and evaluation forms etc.


What can a customer portal do for a business?

"A customer portal can help business keep records up-to-date. It also allows customers to see what the business is doing, which promotes confidence in the consumer"


Having an organized records management system is essential for businesses. ?

Having an organized records management system is essential for businesses.


Of what use to businesses are records management software?

records management software, and imaging systems assist businesses with large volumes of records. Imaging systems convert all types of documents to digitized electronic data that can be stored and retrieved quickly.


Businesses today are more about making money than customer service.?

Businesses today are more about making money than customer service.


You find some public records about customer satisfaction in the company's archive. What type of data is this called?

The Public Records about customer


Why is capturing customer information important to businesses?

no