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They have two main reasons, but it depends a lot on the nature of the business.

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One is to assess their sales by products, areas , customers' tastes and the like. This helps them plan ahead, especially if a chain wanting to establish a branch in a given area.

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The other, if they use on-line or text-message advertising, is more intrusive, and that is to direct advertising to you that is more closely aligned to what they think you will want. You may have noticed on some social sites, adverts that seems to know where, approximately, you live. It's a bit creepy but can be unintentionally amusing.

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Their methods vary but the big supermarket chains use their so-called "loyalty cards" and your credit-card transactions for this research.

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Q: Why do companies want to collect information about consumers?
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Related questions

Why do companies collect information about consumers?

Because they want to effectively advertise to consumers


Companies want to collect information about consumers because they?

want to advertise more effectivley


What information do you want to collect about plastics?

I am not collecting information about plastics.


What information do you want collect about plastics?

I am not collecting information about plastics.


What do companies do when they want to know what consumers will buy?

Market research... canvas opinion from their consumers. Then they collate the result and go from there.


Should a company have the power to decide what information to give consumers about the food it produce?

no actually the companies have no right to give us less or false information but the companies just r full of crap all the want is money and they don't think about how it is effecting the environment and people around them


Should a company have power to decide what information to give consumers about the food it produces?

no actually the companies have no right to give us less or false information but the companies just r full of crap all the want is money and they don't think about how it is effecting the environment and people around them


Should a company have the power to decide what information to give consumers about the food it produces?

no actually the companies have no right to give us less or false information but the companies just r full of crap all the want is money and they don't think about how it is effecting the environment and people around them


How do companies use information?

How ever they want too.


Can you keep your vehicle if you bring the payments up to date?

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What are the Importance of business research methods?

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What service does the website Loyality offer?

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