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A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
Why to divide the market into segments?
Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.
A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
A declining market is a "bear" market. A rising market is called a "bull" market.
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
Focus groups Focus groups
Why to divide the market into segments?
Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.
Brokers, agents and financial advisors are the three groups that mainly interact in the financial market.
In a free-market economy, private individuals or groups are in control
Focus groups
Focus groups