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Q: Why do most oraganizationall focus on satisfying the needs of one or sub groups of market rather than the entire market?
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Generic Market vs product market?

A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.


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Which of the following are useful for conducting market research?

Focus groups Focus groups


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Are useful for conducting market research?

Focus groups


What are useful for conducting market research?

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