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Why do most organizational focus on satisfying the needs of one or sub groups of a market rather than the entire market?
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Generic Market vs product market?
A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.
What is the difference between a consumer market and organizational market?
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
What is the difference between organizational market and consumer market?
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
What is the concept of market segmentation?
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
what factors how organizational affects the market?
There are different organizational factors which can affect the market. These can be both internal and external. internal factors include finance, research, and manufacturing. External factors can be political situation, economy, and suppliers plus competitors.
How do three primary stakeholders capital market organizational product market influence the organization?
1. Capital market stakeholders 2. Product market stakeholders and 3.Organizational stakeholders
Generic Market vs product market?
A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.
How is marketing related to other organizations?
Increasingly, marketing is viewed less as a distinct functional unit and more as a set of organizational processes where the entire company participates in organization-wide market-oriented behavior.
What is the difference between a consumer market and organizational market?
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
What is the difference between organizational market and consumer market?
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
What does Divisional Structure mean?
A type of organizational configuration that groups together those employees who are responsible for a particular product type or market service according to workflow. The divisional structure of a business tends to increase flexibility, and it can also be broken down further into product, market and geographic structures.
What is concept of market segmentation?
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
What is the concept of market segmentation?
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
what factors how organizational affects the market?
There are different organizational factors which can affect the market. These can be both internal and external. internal factors include finance, research, and manufacturing. External factors can be political situation, economy, and suppliers plus competitors.
What kind of market anticipates a decline in prices in an entire stock market?
A declining market is a "bear" market. A rising market is called a "bull" market.
What is capital market segment?
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
Which of the following are useful for conducting market research?
Focus groups Focus groups
