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Why is Mormon art being sold at Sam's Club?

Updated: 8/20/2019
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10y ago

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Sam's Club, Walmart, Costco, and similar stores often contract with various local artists, authors, musicians, food, and clothing companies to provide regionally popular items. In the western United States, where Mormonism is a common religion, these stores partner with Mormon companies to provide items that appeal to Mormon customers. In Utah, Idaho, Arizona, and other western states you can find Mormon-themed art, books, movies, jewelry and music as well as clothing and bathing suits that fit Mormon modesty standards in most WalMart, Sams Club, and Costco stores. Stores do the same for regionally popular food items and sports team gear.

A good example of this is the BellaBird brand clothing which is found only in WalMart stores throughout Utah and Idaho. They sell modest clothing that appeals to Mormon customers. WalMart also has contracts with Deseret Book (a Mormon media publishing company) and RingMasters (a Mormon-themed jewelry company) and offers their products in most Utah and Idaho stores.

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