Why is Victoria known as the place to be?

Answer 1

It's a State slogan on car registration plates. In the '90s the slogan was "Victoria - on the move." However, that was also the decade when tens opf thousands of Victorians were moving north to the State of Queensland - so the meaning took on an ironic twist as "on the move" became the lead up to the punch line" "And they're all moving to Queensland."

The Victorian State Government therefore, effectively reversed the slogan from "moving" to stressing that Victorians were already in the best part of the country (supposedly.)