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Well as Quirkyquantummechanic said, Active Packaging is a type of passaging that can control or react to things going on inside the packaging. For instance, some types of active packaging will control the temperature inside the packaging; others control the moisture levels. Active packaging can also have systems that are anti-microbal which extend the shelf life of their contents without the need of additives.I guees it's being used to to do exactly what this says and also to keep the food as fresh and natural as possible while still making it pass our eating standards.

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