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We live (as you have probably noticed) in a rapidly changing world. It is generally necessary for companies to formulate new strategies in order to adapt to new conditions.

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Q: Why is it important for companies to formulate new strategies?
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What is the purpose of a brand consultant?

The purpose of a brand consultant is to manage the image of a company. This may involve designing a new logo, as well as other strategies that involve the companies image, e.g. advertising.


What are the new innovative marketing strategies being used by new age companies?

New age companies are utilizing social media in order to monitor what customers are saying about them and their competitors, and reacting. They are also leveraging several different social media channels such as Twitter, Facebook, Instagram, Pinterest and SnapChat as well as online, print, email, television and radio advertising to get the word out regarding special sales, contests and events to drive sales. The successful companies are synchronizing these channels into one comprehensive branding strategy.


What are some of the pricing strategies used by major companies?

Prices are set by companies always according to the markets. The main strategies used are: Price Skimming: used to introduce a new product in higher price in order to cover production and advertising costs, reinvest and sell the product in a lower price. Penetration Pricing: used to attract customers by introducing very low prices by companies that are just entering the market.Return on Investment Pricing: used to predict profit by potential sales. Geographical pricing: pricing is set according to the level of living in a specific place.


What are e-commerce strategies?

Some strategies are: Expand your product line. Acquire new customers. Target new markets. Sell more to existing customers. Utilize cross-channel marketing.


How do new companies embark on new advertising?

Companies seek out new advertising when their current advertising and marketing approaches are not working or they are not as effective as they once were in order to rejuvenate their branding.

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New Media Strategies was created in 1999.


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