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To better persuade someone to want, need, or eventually try/get what you are advertising/showing. If you blandly wrote a report on an iPod Touch, I don't someone would be so convinced to buy it. However if you say things as in "Half off original price" or "You will be stuck on our apps". That will attract more attention of people to want your product/service, rather than boring everyone with a 5-page report.

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