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It was a result of a contest to rename the company and referred to it not accepting credit. This was the safe way, because families could not go into debt from grocery shopping as others did in the Depression.

From Chacha

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13y ago
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13y ago

jimmy sainsbury was the owner and not the creator.

John James Sainsbury was the founder of Sainsbury's

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10y ago

Chosen in a naming contest conducted in the 1920s

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10y ago

Buy the safe way Drive the safe way.

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Q: Why is safeway called Safeway?
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