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The consumer is considered King, in a capitalist economy, because the spending of the consumer is what drives the entire economy. The more the consumer spends the better the economy becomes.

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Otis Steuber

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Q: Why is the consumer considered ''King'' in a capitalist economy?
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In which type of economy are choices made by consumers?

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Do you agree that in the market place the consumer is king?

yes.the consumer determine the success and failture of every commercial and industrial enterprise.consumer are sources of repeat sales and also source of testimonies and reference.for every marketing plan to be adequate whether from producer or middlemen point of view it must begain with the consumer.this is because it is in satisfying the want and need of the consumer that a marketer justify existence under our economic system the ultimate consumer('one who make use of good to satisfy his personal or household need')within the limit set by is income is relatively free to consumed what he please.because of his freedom manufacturers and middldmen if they are to make profit and justify their estistance must satisfy the consumer want.the retailer must endeavour to offer the good the consumer want when he want it.how he want it where he want it.and at the price he is able and willing to pay.the same rule also applies to the manufacture he should adopt his policies and method to the interest of the consumer.with all this consumer is king.by chioma ejiofor peace.desul 2010


What is meant by the statement the consumer is king explain?

It is because of the consumer that the producer earns his livelihood hence the consumer is regarded as the king. In the absence of consumer, earning the daily bread would be hard to comprehend for the manufacturer. Still we hear cases of counterfeit against the consumer. The egocentric seller looks only for his gains rather than consumer needs. Providing adulterated or low-grade products or service ameliorates in cost -cutting for the organization but hinders the consumer. The consumer protection act of 1986 acts as a reconcile for such situations. Cases of consumer being treated with honour are also contemplated. Their grievance is tackled with care and they are provided with adequate facilities if demanded for. The service industry in India is fast gaining appreciation. New ways are implemented in order to provide the best service possible so that the customer comes back to you and spreads the word about your organization. Customer satisfaction research is one way to know how a consumer acknowledges a company. It can help the businesses in building stronger relationships with customer. The information gained through customer satisfaction research allows you to target limited resources in improving services. Gone are those days when producers would be kings, today the consumer is the king. The key to entry-exit of companies is in the hands of the consumer. Today, the major driver of a company's profitability depends on customer satisfaction level. With easy availability of options in today's world; the consumers are riding a high wave. navneet kaur