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--helps in market segmentation according to customer requirements

--also helps in product development and extension since you the customer requirements

-also helps to identify the marketing method to use towards the consumers

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11y ago
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12y ago

If you don't state the problem then you don't know what you are researching. To do research you must have a narrow statement so you can look for information on that one topic otherwise you don't have a reason for the research or something to prove/not prove.

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Q: Why is it important to do research before defining a problem?
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