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For the same reason nations involved in a war undertake espionage: to be one step ahead of their competitors. For instance, if Toyota found out that GM had developed a marketable Hydrogen Fuel Cell car, they might want to start adjusting for the market impact of that as soon as possible.

There is a difference, though, between industrial espionage and illegal spying. It is NOT illegal to buy competitor's good and study them (this is a common practice in the microchip industry). It IS illegal to acquire and use, with or without intent, the secrets of another company that is not otherwise available to the public. Thus, it would be illegal for Popeye's Chicken to acquire the "Secret" ingredients to KFC's chicken recipe.

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