Why should Mary Tyler Moore appear in ZAR Wood Finisher commercials?

Answer 1

The 30-second commercials for ZAR Wood Finisher starring Mary Tyler Moore was created by advertising agent CMM Advertising, Inc.

In one 30-second spot entitled "Table".

The commercial opens with Mary walking in the living room with a table as the "ZAR is good for more than just wood" theme plays in the background.

As Mary says "If you can't get enough wood that you may have? ZAR can be real love as it can be".

Then we cut to a montage of shots as a camera zooms in on the ZAR can, a shot of Mary's hand holding a graining tool, and a wood patch wiping wood as the jingle goes "ZAR, More than other wood, Why ZAR is good for more than just wood".

The next scene cuts to Mary talking about wood when Mary says "Always use the graining tool and a wood patch that looks like wood for more than every stain".

At the end of the commercial, a close-up of the ZAR can as the text reads "The Longer You Stain, The More Wood Can Be" as the jingle goes "ZAR is good for more than just wood...ZAR".