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Why should the campaign length and timing be confirmed from the advertising brief?
Wiki User
∙ 10y ago
The campaign length and the timing must be confirmed from advertising brief it based on the competition if your advertising managers assess the budget they must project the time because consumers are waiting for new product they needs something new if you delivered on time you can grab more consumers for that seasonal product.
Wiki User
∙ 10y ago
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Linda has just been assigned a project to develop a new advertising campaign for an established product Her first step should be to?
project scope
Describe the major decisions involved in developing an advertising program?
Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.
Some critics contend that the use of the percentage-of-sales budgeting technique is illogical?
Sales is a function of advertising. Advertising should not be a function of sales. If a business has a bad quarter and the sales are lower, then according to this technique the amount of advertising/promo budget should drop as well. However, in reality the company might in fact need more advertising to raise brand awareness (or whatever the advertising goals are) to get the company out of the slump. The concept applies the other way as well. Studies have shown after a certain amount of advertising released the returns begin to diminish and have negative affects, even if the advertising campaign was successful initially. Therefore, a company should use an Objective and Task Approach (ideal method) or if need be a Competitive Parity Approach (match the competition).
What are good things to explain when you are advertising?
why you are advertising, what the thing is you are advertising, why people should look into what you are advertising. and most things along those lines :D
What should be incorporated in the marketing section of my business plan?
In the marketing and advertising segment of a business plan, you must discuss what services and products your business enterprise offers and the client demand for it. Additionally, this phase should identify your marketplace and discuss its length and locations. Ultimately, you ought to give an explanation for numerous marketing and advertising, and pricing strategies you intend to utilize.
What is the average length of a radio advertising campaign?
The minimum length of a radio advertising campaign to be effective is 12 weeks. With proper frequency, consistency, and reach along with a compelling message a 12 week radio advertising campaign should provide a substantial return on investment for any given business.
How do can I improve my mobile advertising campaign?
You should talk to a mobile marketer or a mobile marketing company such as stopntext
Linda has just been assigned a project to develop a new advertising campaign for an established product Her first step should be to?
project scope
Rationale for product advertising in the Nigerian consumer products markets?
The reasoning behind any advertising campaign in Nigeria today, considering foreign competition and customer preference, should be to change the appeal of Nigerian products to meet the demands and satisfaction of customers. The image of any product should be one of quality, value, and fit for purpose. Any advertising campaign should focus on these issues to reorientate the mind of the community to favor home made goods over priced foreign products.
What type of advertising would you use for an event?
You should use local media television and newspaper, basically a good PR campaign. In some cases a good grass roots campaign works well with local events as well.
What are the various types of corporate advertising?
Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company must decide on such items as frequency, media impact, media timing, and reach.
Describe the major decisions involved in developing an advertising program?
Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.
Some critics contend that the use of the percentage-of-sales budgeting technique is illogical?
Sales is a function of advertising. Advertising should not be a function of sales. If a business has a bad quarter and the sales are lower, then according to this technique the amount of advertising/promo budget should drop as well. However, in reality the company might in fact need more advertising to raise brand awareness (or whatever the advertising goals are) to get the company out of the slump. The concept applies the other way as well. Studies have shown after a certain amount of advertising released the returns begin to diminish and have negative affects, even if the advertising campaign was successful initially. Therefore, a company should use an Objective and Task Approach (ideal method) or if need be a Competitive Parity Approach (match the competition).
Where can you find an email marketing campaign in Newark DE?
Just about any marketing company in Newark, DE should have an e-mail marketing campaign that you can find. Eastern Medical Publishers, Sir Speedy Marketing Services, Lane-Morris Inc. and East Coast Specialty Advertising are a few of the larger marketing companies in Delaware that are currently looking for campaign managers.
What are good things to explain when you are advertising?
why you are advertising, what the thing is you are advertising, why people should look into what you are advertising. and most things along those lines :D
What if someone was paying childsupport but they were not married and there was no paternity testing or paternity acknowledgement?
That someone should have confirmed paternity at the time the child support was ordered.That someone should have confirmed paternity at the time the child support was ordered.That someone should have confirmed paternity at the time the child support was ordered.That someone should have confirmed paternity at the time the child support was ordered.
What is visual advertising?
Advertising without text, the visuals should give away the message.
