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What is the difference between an advertisement and commercial?
An advertisement refers to any kind of public announcement (billboards, television ads, etc.). When used in the context of advertising, a commercial refers only to advertising done on radio or television. All commercials are advertising, but not all advertising is a commercial.
What is Media broadcast?
Electronic instrumentation of radio and television, including local radio and television stations, radio and television networks and cable-televisionsystems. Because of their ability to reach vast numbers of people, broadcast media play a very important role in any advertising campaignthat needs to reach a broad market base.
What is the importance of broadcast media?
The importance of broadcast media is mostly in a market's advertising strategy. Proper usage is what helps get a message, service, or product out to the public using the most effective widespread method like radio, television, etc.
What are the advantages and disadvantages of radio communication?
* Because radio listeners are spread over many stations, to totally saturate your market you have to advertise simultaneously on many stations. * Listeners cannot refer back to your ads to go over important points. * Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener's "tune out" factor. * Radio is a background medium. Most listeners are doing something else while listening, which means your ad has to work hard to be listened to and understood. * Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region's homes. * Not as fast as using a phone; could take a little bit * The line could get fuzzy, or not clear
What are the types of electronic media?
There are three traditional types of Electronic Media and a few Hybrids: 1) Television 2) Radio 3) Internet 4) Smart phones may have created a new media type 5) Electronic display advertising, electronic streaming billboards may aslo be a new hybrid Internet, TV, Radio, arguably electronic Bill boards might qualify. Smart Phones are a play between Phone & internet so might pass for electronic media,
How much money does a food advertising campaign cost?
Food advertising campaign costs vary. This is due to the type of product it is and the medium that they are advertising in. This could include television advertisements, flyers, radio commercials, newspapers internet advertising which all cost varying amounts. It is likely that millions of dollars are spent for products by companies.
Advantages of media in an advertising campaign?
Advantages of campaigning via t.v ,newspapers,leaflets, and radio are most people of different age group participate in these medias there fore alot of people will notice the campaign
What is the difference between radio and TV advertising?
Radio advertising is just words,and tv advertising has words and picture.
How did the radio change music?
The radio caused popular music to be shortened to an average of 3 minutes a song, so there could be time for advertising.
How much money do advertising spend on advertising?
Too many factors to come to a final answer. What is the market size? What is the extent of the campaign? Across what mediums? If it's television or radio... is it during the morning drive, the nightly news, or in the middle of the day?
Why is there no FM 99.1 and FM 101.5 in Chicago?
Currently Allstate is using 99.1fm as a limited range (few blocks) radio signal for its Radio Mayhem campaign. There's a billboard advertising this on the corners on Elston, Western & Diversey.
How much radio advertising cost in the Philippines?
The cost of radio advertising, in the country of the Philippines, is dependent upon the location of the radio station. Advertising can cost as little as $10 and is much as thousands of dollars.
What is the average cost for radio advertising?
Varies depending on where you broadcast and if your going local or larger scale and at what time it airs
What are the advertising techniques?
There are lots of advertising techniques: T.v. ad Radio ad Flyers Magazines Billboards Computer ad
What has the author Jonne Murphy written?
Jonne Murphy has written: 'Handbook of radio advertising' -- subject(s): Radio advertising
What company has the logo of a peacock with six different colored feathers?
NBC... National Broadcasting Company "Proud as a Peacock" was the advertising campaign used by the NBC television and radio networks from 1979-1981
How do you measure the effectiveness advertising?
Firstly, corectly identify the problem, the set the right objectives (Business, Marketing and Communications). Once you have defined a comms and channel strategy, clearly identify what data and research is needed to assess your objectives and your strategy. Have these in place BEFORE the campaign goes live. Track the your dashboard until your can see a shift. Evaluate the success of your campaign and show payback and ROMI. There are many ways to track the effectiveness of advertising. Some companies may want to track their advertising effectiveness through a special toll free number leased for the sole purpose of one advertising campaign. One company that does this is Kall8. A campaign that may involve a website can more easily be measured through landing pages and order pages that are specifically made for a campaign. With radio, many a time, calls are tracked via the station and forwarded to the business and from there it may be easier than many companies to test an advertising campaign's success as well.
