If you don't know why you're writing or who you're "talking" to, you're going to produce a rambling paper that makes little sense. It's like giving a speech to the glee club and talking about touch downs or forward passes - they're not going to understand you.
Having a purpose guides and focuses your reading.
Having a purpose help you have a conversation with the text
Understanding the audience and purpose of your writing can help you determine the tone, style, and content of your piece. It allows you to tailor your message effectively and engage your readers in a meaningful way.
The first step in the pre-writing stage of writing is to determine the topic or theme of the writing. It is also during this stage that you determine the purpose, audience and genre of the writing.
topic and claim
So that you can direct your argument in a relevant matter pertaining to the audience and issue at hand.
Audience is the group of people or organization I am writing to. They are my listeners. Purpose is the reason I am writing something. What is my goal? What do I want to achieve?
Your audience and purpose
Audience and purpose
Your writing will be better when you pay attention to how your tone expresses what you are trying to say to your audience. Using purpose to tell you audience what you are writing about in a way to keep their attention improves you writing. Keeping your audience in mind as you write influences your writing so you include interesting and complete information.
Purpose, Audience, Tone & Content
The level of formality that best fits the topic and the audience
Your audience and purpose
Your audience and purpose