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There are many reasons to believe Nike has a very bright outlook in the coming decade.

- Nike was named by Fast Company as the most innovative firm in 2013. Customers generally reward innovative companies with a higher margin, especially those among the best in the world.

- Nike is well positioned to take advantage of the quickly expanding global "middle class" in such places as China, India, Brazil, and other East Asian countries.

- With a shift towards increased physical activity, Nike is perhaps the main benefactor of such a behavioral change, as individuals search out products to wear during the active portions of their lives.

- Nike is on the cutting edge when it comes to the digital transformation of the physical world.

- Nike's financials are strong.

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9y ago

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