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Amusingly, the main reason it is so popular...is because it is so popular. The USB interface is probably inferior to Firewire, a similar interface that was developed at around the same time. Apple promoted Firewire (and would not allow the use of the name for years), and it was seen as an expensive interface that provided bandwidth that few devices had any need for (at the time). USB was a similar technology, but lower speed and lower cost, and so it started to be adopted by the PC industry. It became an industry standard simply because it was a good enough interconnect that became popular at the right time. We probably would have all been better off over the long run if Firewire had just been adopted, making it unnecessary to go from USB1->USB2 and now USB3.

USB (like Firewire) is popular compared to previous interconnect technologies because it uses serial communications rather than parallel. Serial cables transmit fewer bits at one time, but can transmit them much, much faster than parallel cables (for similar costs), so they allow for an increase in bandwidth (rate of data transmission).

USB is also popular because the cable's male connectors can be fairly easily inserted into a female socket. The cables themselves can also be round and still made fairly cheaply.

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