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Why to sell through internet?

Updated: 9/19/2023
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13y ago

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Selling online has a number of advantages over selling by conventional methods, including:

  • Making savings in set-up and operational costs. You don't need to pay shop assistants, rent high street premises, or answer a lot of pre-sales queries.
  • Reducing order processing costs - customer orders can automatically come straight into your orders database from the website.
  • Reaching a global audience, thereby increasing sales opportunities.
  • Competing with larger businesses by being able to open 24 hours a day, seven days a week.
  • Being able to receive payment more quickly from online transactions.
  • Attracting customers who would not normally have investigated your type of high street outlet.
  • Improving your offerings using the data gathered by tracking customer purchases.
  • Using your online shop as a catalogue for existing customers.

Online selling will work best if you have:

  • well-defined products or services that can be sold without human involvement in the sales process
  • fixed prices for all types of potential customers
  • products or services that can be delivered within a predictable lead time
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