Discretionary income, not personal income or disposable income, would be the greatest interest to marketers.
meaning of interest and desire
Integrated marketing communications uses all communication channels for marketing its message; it is a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels, whereas, traditional would only utilize advertising messages. Marketers are taking an IMC perspective due to the new World dynamic. Consumers have a much more digital attitude, multi tasking through different Medias all day long. The IMC business strategy process recognizes a number of relevant audiences external and internal promoting the company for its employees as well as customers prospects, suppliers, investors, interest groups, and the general public through different channels.
Interest free pricing is where the consumer has to have approved credit in order to participate because you pay over time. It is where you do not pay interest on the purchase if you pay cash.
The business market is comprised of organizations that, in some form, are involved in the manufacturer, distribution or support of products or services sold or otherwise provided to other organizations. The amount of purchasing undertaken in the business market easily dwarfs the total spending by consumers. Because the business market is so large it draws the interest of millions of companies worldwide that market exclusively to business customers. For these marketers understanding how businesses make purchase decisions is critical to their organizations' marketing efforts.
Propaganda
a category of discretionary income
Radioactive
the electron
There is no bond specified. Probably the one with the greatest maturity.
depends on five factors: the real interest rate, the household’s disposable income, the household’s expected future income, wealth, and default risk. A household increases its saving if the real interest rate increases, its disposable income increases, its expected future income decreases, its wealth decreases, or if default risk decreases.
interest rate
roe
Usually the F-statistic.
If you have enough disposable income with which to pay for a new car with cash, then do it. The advantages are in not having to pay any interest on a loan.
Discretoinary profits, including obvious adjustments such as profit shareing, must be able to cover vaolatile interest adn provide sufficient cash generation to cover long-term need.
Low inflation can be achieved by increasing interest rates to tempt people to save more and also by increasing taxes to reduce peoples disposable income.
Business intrests