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If you have a gift for gab as well as the knack for persuading someone to do what you want him or her to do, a career in PR and marketing might be the one for you. PR and marketing careers are for people who want to get a message across and want to sell a product, service or idea for their efforts.

Nearly all business has as its root the sale. Without people who can create the necessary environment for the sale to take place, American commerce would screech to a halt. That's why there are so many good jobs for professionals who can create effective PR and marketing campaigns that cause products to sell themselves out the door.

PR and marketing are not sales. Instead, PR and marketing are what create the environment for sales, and make the salesperson's job easier, sometimes much easier.

Have you ever seen an advertisement or a story about a product in the newspaper that led you to visit a store or call a sales representative? That advertisement or promotional story was the work of a PR or marketing professional, and it's their job to make you want the product, service or idea you are selling.

PR and marketing professionals are employed by many very different types of organizations--consumer goods manufacturers, service providers, as well as groups whose only purpose is to get you to do or believe what they want.

PR and marketing professionals who earn a good track record make good money because they can often make the difference between success and failure for a sales effort, because good PR and marketing can sell the product even before the salesman can get to the customer to make the final sale.

But all of this skill at persuading doesn't come easily. Many PR and marketing professionals hold college degrees in public relations and marketing. Others, who have honed their craft on their own earn their reputation on their own, without formal training.

Regardless of how you end up in the business, it takes success at one or several campaigns to get your career ball rolling towards the finish line of this business.

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14y ago

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