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Airlines have tried to secure business loyalty by improving their rewards programs and offering new services, both in the air and at the destination. Frequent flyer miles were unheard of for business travelers twenty years ago, but businesses are increasingly demanding rewards for their loyalty to a single airline. They are also demanding first-class treatment for business executives. Most business class seats on trans-Pacific flights now offer fold-out beds, so executives can arrive well-rested. Business class on domestic flights will offer WiFi, a catered meal, and free air-to-ground calls for passengers. British Airways even offers a concierge service so executives can get whatever they need once they arrive.

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