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Satellite providers have increased in numbers over the past few years. In addition, the cost of Satellite Television programming has dropped to the point where it is an affordable option especially if cable programming is not available. While the initial investment in the equipment is what deterred many consumers from purchasing satellite television systems in the past, many providers of satellite entertainment have begun giving the equipment for a minor monthly charge or for free in exchange for a one or two year commitment from the subscriber to purchase programming. While the different deals vary from season to season and provider to provider, consumers stand to benefit by receiving low prices.

Another major problem that faced many satellite providers was the lack of local channels. Just about every geographic region has traditional broadcast channels that are unique to a given location, and the nature of satellite programming meant that those channels were omitted from the lineup for a long time. However, that problem has been rectified with the overwhelming majority of satellite television providers acquiring the rights to broadcast those channels as part of their basic lineup. This process resulted in almost identical programming from both satellite and cable providers. Of course, with the same channel line up and comparable picture and sound quality coupled with no upfront fee for equipment, satellite programming is now able to compete with cable solely on price.

Satellite programming has been creeping into the marketplace for several years now, and providers have begun to learn that offering great deals and incentive laden subscriptions will attract viewers. This lesson has led to satellite companies undertaking aggressive marketing campaigns and dramatic price cuts to attract new subscribers. Plus, these companies also began introducing video recorders and other hardware options in addition to the standard equipment packages. While on cable company tends to service a particular area, satellite television suppliers must compete with each other for every customer as well as the cable companies. This competition means that customers can often gain unheard of control over the price of their television experience by taking advantage of discounts and special offers. Obviously, the low price of satellite television is only helping the industry grow.

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