DEFINING GREAT CUSTOMER SERVICE

Answer 1

Customer Service is that little-appreciated, quiet tactic used by successful businesses to obtain, maintain and increase their all-important client base. Great Customer Service rises far above merely asking, “May I Help You?� to become a stepping stone to inquiring, “Will that be Cash, Debit or Credit?“

Great customer service begins with an understanding of the people who buy a particular product, or frequent a specific business. Within this demographic are found clues to customers’ expectations, and the reasons customers purchase a particular product or service from a particular business or vendor. Good Customer Service is not rocket science. But excellent Customer Service endeavors to meet every situation, answer every question, and slay every dragon that stands between a prospective customer and a sale.

Keeping customers central to business goals is the most important directive Customer Service should fulfill. Recognizing the importance of the customer, meeting customer needs, and exceeding customer expectations can only attain to a better customer experience. Forgetting this fact eventually leads to dissatisfied customers and empty cash registers.

Making desirable products available to the customer is the most important action to providing good Customer Service. Customers certainly want to know who has a particular product, but they also want the product to be available when they decide to purchase. Customers will often overlook higher price points for the sake of immediate reward, meaning many customers will gladly pay more for available item than wait on an order offered at a lower price.

Overcoming objections is one of the most powerful ingredients to providing excellent Customer Service. Customers’ objections to purchasing highlight the key concerns for why customers don’t buy. “I’ll have to think about itâ€� and “Just lookingâ€� are just two of the most popular objections customers use to delay a purchase. Informative counters to common objections are a necessary part of every good Customer Service toolkit.

Assuaging fears is imperative to providing good Customer Service that keeps customers coming back. Customers suffer disappointment when spending money for things that break, are substandard, or that don’t fulfill their needs. Guaranteeing customer satisfaction is key to building trust in a company or brand, and insuring customers’ return.