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Full figured women are steadily making their voices heard throughout the world. They are demanding designer plus sized clothing. The fashion world has not been particularly nice to larger women. Runway models are thin, and all of the top designers tend to design clothing for smaller women. Unfortunately, larger women have been left on the sidelines with ill fitting clothing. Bright, ugly patterns tend to dominate the plus size section. Once someone steps into the plus section, there is a noticeable difference in fashion.

Furthermore, whether people like it or not, the average size for women has increased. A huge percentage of young girls and women do not fit the standard mannequin size of fashion. Designers that wish to capture the huge population of women in this group must seek to include them in fashion. These women do not want the scraps off of the cutting table. They do not want to be an after thought. They are no less worthy than smaller women. Modern women of all sizes want to look fabulous. Thus, designer plus sized clothing must be thought of differently. The past drab designs do not satisfy many women. Women want to look and feel beautiful.

Society is constantly setting standards for people. A person must look this way or that to fit in. Families must do this or that to be approved. Magazines and reality shows have encouraged women to embrace their bodies. Women have spoken out about discrimination in the fashion industry. The tide is changing, and the fashion world must listen. Those fashion houses that do not take heed will lose a large potential consumer base. Full figured women are professionals, homemakers, and students; they desire designer plus sized clothing to fit their lifestyles.

There are some major retailers that have caught on to this market. Several plus size retailers cater to full figured women. These stores do offer some stylish clothing. However, there is still a limitation to the fashion styles. Women that are a size 14 or larger must choose something other than the fabulous dress on the rack in a size 10. The plus size options are often not as flattering. All clothing styles are not created for every body style; women do understand this. What may look appropriate on a small woman can be unattractive on someone of a larger size.

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15y ago

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