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Dell was a pioneer in letting you build a computer online and then have it shipped to you. You could choose the parts and functionality and the price point would be adjusted as you went along until you got to the final check out point. Apple makes it even easier with their separate models of products that are available visually and graphically in a big marketplace that is easy to browse and navigate. You're still able to configure the computer after you select it, but it starts off easier, and the options are narrowed down when you check out. Apple has introduced the best way to purchase a computer online.

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