0
The Italian fashion house known as Max Mara has been designing high quality, ready-to-wear clothing for nearly 60 years. Over the span of the past six decades, Max Mara has emerged from its original fashion house to become a world wide brand. Mara Max now has a market presence in over 2000 stores and nearly 100 countries. Here is an inside look at the history of the Mara Max fashion house and the secret to their success.
The original Mara Max fashion house was founded by Achille Maramotti in 1951. Located in the northern Italian city of Reggio Emilia, Achille Maramotti launched the Mara Max name after spending four years cutting his teeth on the European couture fashion circuit. The Mara Max brand is named after a shortened version of the designer’s last name.
Although ready-to-made clothing has an almost universal domination of the modern fashion industry, it is important to remember that mass produced ready-to-wear clothing was barely unheard of outside of basic work clothes during the 40s and 50s. Achille Maramotti had the ability to stay ahead of the curve on where fashion was heading as an industry. Mara Max was an unusual fashion house for its time in that it was one of the first major houses to introduce well-designed clothing to serious fashion shows that was designed to be mass produced and marketed to mainstream shoppers.
Although Max Mara’s line of ready-to-where clothing for women remains the central flagship brand of the Mara Max name, there are now nearly 40 different lines of clothing that are designed by the fashion house. Some of the most popular and successful lines of clothing designed by Max Mara include iBlues, Sportmax, Weekend Mara Max, Marina Rinaldi and Max & Co. With the exception of Max & Co, Max Mara continues to primarily produce classic clothing that has been inspired by modern fashion principles and is marketed to mature, fashion forward women.
Wiki User
∙ 13y ago
Add your answer:
Earn +20 pts
When did Leon Max start Maxstudio?
Leon Max is a Russian-born American fashion designer and retailer. Max started Maxstudio, an upmarket fashion chain, in 1979 and has over 7,000 points of sale.
Is Gabriel von Max or Gab Max the same person and St Veronica's Handkerchief is one of his painting?
I'm sorry nobody has known the answer to your question. But here goes: Yes, works by Gabriel von Max are sometimes signed Gab Max - same artist. And one of his most popular works is Veronica's Handkerchief.
Who influenced Max Ernst artwork style?
Max was inspired by French artwork and developed surrealism from his influence in French art. Giorgio de Chirico inspired Max in his early Surrealism work and inspired him to create the artwork "The Elephant Celebs". He was influenced by members of the Dada group he led because of their radical and revolutionary pieces of artwork.
What does fruit of a long experience painting by max ernst describe?
it describe just pieces of wood with a random way
Why do people love Max Ernst Paintings?
It's a matter of taste. Some people love him some people are indifferent toward him. I personally think his paintings are very dynamic.
When was Max Mara created?
Max Mara was created in 1951.
What is the price of a typical Max Mara dress?
Max Mara dresses range in price from $200 to over $1,000. Most Max Mara dresses are priced in the $300-500 range at online retailers such as Polyvore.
The Fashion House of Conspicuous Consumption?
The Italian fashion house, Max Mara, created by Achille Maramotti has long preceded it’s reputation as a mass producer of designer quality clothing. The collection range wide from every day wear to wedding gowns. The affordable prices combined with runway fashions makes the line convenient and practical for the average consumer. Every girl deserves to feel like she looks like a million bucks, and with the Mara line it’s more then just a possibility. Known for it’s refined elegance and class, Maramotti actually invisioned the Max Mara name from Count Max, who was a local characted who was seldomly presentable from his addiction to alcohol. Although more than thirty-five labels have spawned from this power fashion house, the Mara line remains the core of the company. With over 2,250 stores in over 90 countries Maramotti has accomplished his dream of making a memorable mark on the history of fashion. The designers have proven a nack for finding phenomenal fabrics and transforming them into extraordinary everyday women’s wear. The outlet stores provide a wide range of colors, heim lengths, and sizes to conform for mix and matching, and a permanent fixture in anyone’s daily wardobe choices. This particular line alone grosses more in a year then most people make in ten years. Max Mara is the face of affordable, high end clothing, and works hard to maintain it’s reputation of working for the public. After all, it is the public that can make or break you, especially in the fashion industry. Maramotti has employed some of the biggest names in the fashion industry including Dolce & Gabbana and Karl Lagerfield giving the inspirations for his collections a wide spectrum. From Japanese influences, pajama suits, and deconstructed tailoring, his lines appeal to female naked eye. Each decade, a smooth transition is made by the fashion house to fit the times, even being the first to bring older trends back into style. As an implausible trendsetter, the House of Max Mara will be pulling in new, fresh, fashionistia’s for years to come.
Tu eres de la mara de max mean in English?
Are you from Max's gang?
Where can one purchase Max Mara coats?
Max Mara coats can be bought on the high street from stores such as John Lewis. You can also go online to websites such as eBay where you can pick them up for a cheaper price.
When did Leon Max start Maxstudio?
Leon Max is a Russian-born American fashion designer and retailer. Max started Maxstudio, an upmarket fashion chain, in 1979 and has over 7,000 points of sale.
Where can I buy the Max Mara new style alpaca coat ---Milord stock number 10161173 which is promoted on page 78 of the latest MM Magazine for Fall and Winter 2007?
Call any Max Mara store and have it shipped to you. I don't think Neimans has this style in many of their stores.
When was Max Petersen House created?
Max Petersen House was created in 1888.
When was Max J. Anderson House created?
Max J. Anderson House was created in 1927.
Who are max azria's daughter?
Max Azria's daughter is Joyce Azria. She has followed in her father's footsteps and is also involved in the fashion industry.
What movie and television projects has Max Azria been in?
Max Azria has: Played Himself - Guest Judge in "Project Runway" in 2004. Played himself in "Fashion News Live" in 2004. Played himself in "Fashion Rocks" in 2005. Played himself in "Fashion Rocks" in 2007. Played himself in "The Tents" in 2012.
When did max came back in dani's house?
Max was all grown up when he came to Dani's house. Max came on Dani's birthday. The real title is 'The birthday Trap'.
