Checking mail in the mail box has been a routine for everyone. However, most mail will often go directly to the trash can after only a glance. If you are an advertiser and you want to have a cheap but effective way promote your business, then you can consider creating a direct mailer that will attract your potential customers. Through a direct mailing, you are able to advertise to your targeted customers. To give you more information, here are some tips on how to create a direct mailer that will attract your potential customers.
• Have a mailing list. You need to collect names and addresses of your potential customers through guest books, prize sign-ups, or surveys. A mailing list is important, so that you’ll be able to send effective direct mailers.
• Select the appropriate format for your direct mailer. While your direct mailer is in the standard format, try to make it more appealing and attractive to the eyes of your potential customers. Do not make the direct mailer over decorated, though. Try to make it simple yet attractive so that your potential customers won’t see it as very promotional. You can add some graphics to catch their attention, but don’t overdo it.
• Insert your company’s logo on the mailer. To give yourself recognition, it would be much better to have your company logo on your direct mailers. This will give your letter a professional look and your customers will also recognize your company.
• Provide freebies. In order to catch the attention of your potential customers, it’s best to give some freebies. Once they see freebies on your mailer, your potential customers will not just throw them away. These tactics are generally proven, because it serves two purposes. You can attract new customers while also maintaining loyal customers.
If this will be your first time to employ the strategy of sending direct mailers, then you need to test it out first and consult your friends and co- workers. You can ask for opinions from others to know if there are some improvements or final revisions to your direct mailers before you send them to your potential customers.
Direct mailer is a marketing term that means a marketing effort using a mail service to deliver a promotional printed piece to a company's target audience.
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A person or an organization who sends the mail is called a mailer
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If you are interested in doing a direct mail marketing campaign, contact a printer or marketing company who will help you design your mailer (flyer or postcard) and who will handle the mailing for you.