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Creating a successful survey can be stressful, but it is essential to keep certain aspects in mind to ensure a great response. There are certain techniques that add to the success of a survey and certain ones that take away from the success. Here are few tips on what to do and what not to do when creating a survey.

Things to Do
  1. Write a short questionnaireMake a distinction between what is essential to know, what would be useful to know, and what would be unnecessary.
  2. Use simple wordsYour participants are going to have a variety of backgrounds, so using simple language is more appealing than using technical words.
  3. Use interesting questionsStart your survey off with questions that are interesting and may attract the participant's attention.
  4. Put your questions in a logical orderHaving a set order of how you introduce each question will create a constant flow of your survey.
  5. Name your surveyThis should also attract your participants and spark their interest to want to know about more your survey and company or organization. Things to Watch Out For
  6. Avoid writing leading questionsThese type of questions demand a specific response. For example, a question of, "Which day of the month is best for the next company wide meeting?" will lead the participant to choose a certain date without even understanding why there is a meeting in the first place.
  7. Avoid using double negativesThis could often confuse your participants on determining the meaning of a question if two negative words are used.
  8. Don't make your list of answer choices longIf the list is long and unfamiliar, it may be difficult for them to evaluate all of them. This may also lead the participant to make a random choice instead of choosing an answer out of experience and honesty.
  9. Avoid using difficult recall questionsIt makes a difference asking a question about a month ago than it is when asking a question about what happened a year ago. You don't want your participant to feel threatened or unable to answer the question because they are not able to recall what you are asking about.
  10. Avoid demanding anythingKeep in mind that participants are taking time out of their day to participate in the survey. You do not want to ask too much out of them, which may deter them from wanting to participate or even support your company or organization further.

Keeping these do's and don'ts of survey making in mind will help you to decipher what will benefit your survey and what will destroy it. You want your survey to bring forth a certain importance to your participant, but you do not want it to become overbearing.

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13y ago

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