Law Firm Marketer

Answer 1

Today’s law firms are starting to understand that if they want to stay competitive, they have to go out and find business. Law firms have always been involved in the marketing business, but that is getting harder and harder today. This is why they will often hire individuals to direct their marketing efforts. Whether talking about a law corporate law firm or a smaller criminal defense firm, all of these companies need people who can help them stay on top of the latest trends in marketing. Becoming a law firm marketer can be a great career for those with a solid skill set.

Becoming a law firm marketer

If you are going to be successful in marketing a law firm, you will need the advertising and marketing skills to make it happen. Most people would say that a degree in marketing would help with this, and they’d be right. The issue is that most of marketing comes down to a person’s ability to work creatively. If you have a creative mind and you are willing to put in the work, then you can become a law firm marketer.

What do they make?

As you get into the marketing field, you will realize that the money is not huge from the beginning. Firms don’t go around handing out hundred thousand dollar salaries to every kid with a dream. Starting salaries can range from $30,000 to $50,000, depending upon location and the size of the firm. The nice thing here is that a law firm marketer can quickly prove his or her worth. If you were able to take a relatively small marketing budget and turn that into much more business for the firm, you can expect them to up your pay to retain your services. You can expect salaries heading toward $75,000 as you get more experience.

What do they do?

A law firm marketer will work hard to effectively place that firm within its target demographic. This might mean organizing a television ad campaign. They might also help a firm get into web marketing. With the competition being fierce today, firms are looking for any way to gain a little edge.