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One of the most important aspects of a business involves the marketing of a company. Marketing practices are the key to bringing in business and making profit. With that being said, the marketing field is very diverse, with many different roles available, and includes various ways for one to utilize their job skills.

Job applicants looking to get into the marketing field should have a formal education, by way of Bachelor's or Master's degree in business related studies. This will ensure that a detailed knowledge of marketing concepts and general business practices become a part of the job seekers skill-set. The job applicant should also have some sort of marketing experience, whether it be through relevant employment or extra curricular activity associated with marketing.

Marketing, being a diverse field to work in, offers a wide assortment of positions. In the case of most businesses, the marketing team is composed of advertisement, sales, market research, and promotions personnel. The advertisement team is responsible for the creation of materials to attract the consumer. Market research personnel utilize various methods to gather data about the current market and consumer in order to stay ahead of the competition. The sales team is responsible for getting the product or service to the customer. They accomplish this through establishing sales goals and selling tactics to persuade the consumer to invest in the product or service. Promotions personnel collaborate with advertisement and sales personnel to establish incentive programs such as coupons and store displays to further attract the consumer.

Salaries in the marketing field, while higher than average for other job occupations, are often proportional with the long hours put in. It is not uncommon for marketing personnel to work over 40 hours a week including weekends and evenings. Starting salaries for individuals breaking into the marketing field, and with the required qualifications, are around an average of $40,000 for all sections of marketing. Mid-career salaries for managers in advertising and promotions are around $80,000. Mid-career salaries for sales managers and market research managers net around $97,000 and $88,000.

Job qualifications for individuals in marketing consist of excellent computer, communication, creative, and relational abilities. Aside from management certificates, there are currently no other certificates required to start in the marketing field. The above abilities will prove to carry an individual far in the marketing field if demonstrated on a consistent basis.

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