Maximize Your Marketing Budget by Joining the Local Chamber of Commerce?

Answer 1

In this new economy, many businesses are looking for ways to cut costs. Unfortunately, advertising and marketing are two things that go first on a business’ budget. This doesn’t have to be your business. A great way to advertise and market your company is by joining your local chamber of commerce. Not only is it extremely affordable in comparison with other forms of advertising but it also demonstrates support for the community.

While every chamber has a different method of advertising and marketing for their members, chambers often have various publications or electronic venues to utilize. Talking with the chamber’s marketing representative will help you narrow or focus your advertising efforts into specific venues that will benefit your company the best. The marketing representative should be able to tell you what kind of members attend mixers, other events, read the newsletter and read any form of electronic mail. Knowing these figures will allow you to make a better decision and know which form of advertising will grab you the most attention.

Additionally, all chambers should have a website which has a directory of each member. This benefit alone is all the reason to join a chamber for advertising and marketing reasons. For a minimal annual investment, your business will be listed on a website that receives hundreds of thousands hits a year. Compared to daily advertising rates for print or media, belonging to a chamber of commerce has a greater return on investment. The chamber should have a way of knowing how many times your business listing on the website has been clicked on and viewed.

Give the local chamber a try. For an entire year, your business will gain visibility. Once it comes time to reinvest your membership, ask the marketing representative to give you a report on how well your business listing did on the website. You never know, this may just be the ticket to your dream advertising and marketing ventures.