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A successful cloud computing business model can use measured services in an almost pay-per-click style billing model. This means that customers who are using a cloud service pay for the amount of data that is retrieved, or the processing time required for a service. This model is the opposite of established methods that charge single umbrella fees for access or a onetime purchase price. The advantage is that consumers are able to use a variety of services and be charged fairly, as opposed to being charged a fee upfront for a service that might only be used once.

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