Spread the Word: Screen Printing Advertisement and Promotion?

Answer 1

Screen printing and customizing items ranging from clothing to office supplies is a popular way of expanding brand recognition and corporate promotions. The methods through which items are screen printed and emblazoned with logos, photographs or slogans vary depending on the material. Screen printing is one of the fastest ways to spread the word about a company or product by placing the items in the hands of individuals who are regularly seen in high traffic areas. Corporate promotional items such as coffee mugs, pens, bags and water bottles have become a staple of many marketing departments.

Screen printing places an image on an object in a manner that will last an indefinite amount of time. Companies that specialize in screen printing services will produce a requested number of any items so that the customer can accommodate a large party or corporate event. Screen printing as a means of branding has been popular for decades. Companies often use clothing as a vehicle for their logo or product slogan, offering the apparel as an incentive to employees who reach a level of work or attend a special event. The principle behind screen printing as an advertisement is that the marketed company or product will be seen by new people all the time, depending on where the individual wearing or using the item may be visible through the course of a day.

Customizing screen printed products as a means of personal consumerism is a popular practice for printing sports team uniforms, family gathering shirts or novelties, wedding and other religious ceremony materials and club apparel. Wedding parties will often have shirts screen printed with the name of the individual and his or her role in the ceremony. Sports uniforms used in youth and junior leagues will usually be screen printed with the name or slogan of the sponsoring corporation as well as numbers and a team name. It is not uncommon for screen printed items to be produced for fans of a particular team as well, enabling fans the opportunity to show their support for even the lowest level of sports team. Some customized clothing is highly desired as a fashion item with retro style.